Sydney FC has signed a new partnership with Procter & Gamble’s VÖOST, as the premium vitamin and electrolyte brand becomes the Sky Blues Official Sports Vitamin & Electrolyte Partner for the A-Leagues 2026-27 season.
VÖOST will feature prominently throughout the Sky Blues campaign, and have secured branding on the sleeve of Sydney FC’s playing kit for the highly anticipated international club friendly against English Premier League side Tottenham Hotspur later this month.
Sydney FC General Manager – Commercial & Marketing Matt Pound believes the partnership is an excellent fit for both organisations.
“We’re delighted to welcome VÖOST to the Sydney FC family and to be partnering with one of the world’s most recognised consumer goods companies through such an innovative and trusted brand,” he said.
“Health, performance and preparation are central to everything we do at Sydney FC, so aligning with a brand that champions wellbeing and hydration makes perfect sense.
“We’re looking forward to working closely with the VÖOST team to create engaging experiences for our Members and fans, beginning with our blockbuster match against Tottenham Hotspur and continuing throughout the A-League season.”
The partnership also includes VÖOST fan activations and product sampling in fan zones to help Members and fans stay refreshed while enjoying the matchday experience, as well as in-stadia LED branding.
The partnership will deliver exclusive content featuring Sydney FC players, while VÖOST will have access to premium hospitality opportunities, business networking events at Sky Park and unique behind-the-scenes experiences.
Daniel Capron – Executive General Manager Personal Health Care P&G ANZ, said the partnership provides an exciting opportunity to connect with one of Australia’s most iconic football clubs.
“We’re thrilled to partner with Sydney FC, a club that shares our commitment to performance, preparation and helping people be at their best,” he said.
“Football is one of Australia’s fastest-growing sports and Sydney FC has built a passionate and engaged community of Members and supporters.
“We are excited connect directly with those fans with our exciting matchday activations, exclusive experiences and engaging player content.”
The partnership will launch publicly during Sydney FC’s international club friendly against Tottenham Hotspur on July 29th at Allianz Stadium.
