Sydney FC is delighted to announce a new partnership with Brazilian Style Imports, the Official importer of Guaraná Antarctica soft drink, which will see the Brazilian soft drink become the Official Soda of Sydney FC until the end of the season.
A brand deeply ingrained in football culture, Guaraná Antarctica has been a proud sponsor of the Brazilian Football Confederation (CBF) since 2001 and holds a long-term front-of-training-shirt deal with the Brazil national team.
The partnership brings together one of football’s most iconic beverage brands, plus other Brazilian Style products such as Yoki with Australia’s most successful football club.
Sydney FC CEO Mark Aubrey welcomed the new partnership and expressed his excitement about working with Guaraná Antarctica through Brazilian Style Imports.
“To Brazilians Guaraná Antarctica is as iconic as Vegemite is to Australians so we are thrilled to welcome them and Brazilian Style as the Official Soda of Sydney FC,” he said.
“Their deep-rooted connection to football, particularly through their long-standing sponsorship of Brazil’s national team, makes them a perfect fit for our club,” he said.
“This partnership provides great opportunities for engagement with our fans, and we look forward to working together to create exciting activations. We hope this is just the beginning of a much longer-term relationship.”
Brazilian Style Director Joao Paulo Guimaraes shared their enthusiasm about the collaboration with Sydney FC.
“Football is at the heart of Guaraná Antarctica, and we have proudly supported the Brazilian national team for almost 25 years”.
“We are overjoyed to join forces with Sydney FC, a club that embodies passion, success, and an incredible fan base,” the Guimaraes said.
“We look forward to bringing the unique taste of Guaraná Antarctica and Yoki to Sydney FC fans and working closely with the club on exciting activations. Both parties are keen to explore opportunities for an extended partnership into the future.”
As part of the agreement, Guaraná Antarctica will receive extensive brand exposure at Sydney FC Men’s home matches at Allianz Stadium, broadcast perimeter LED advertising, one big screen TV commercial per match, and side bar exposure.
The partnership will also include half-time activations, a fan zone activation to promote Guaraná Antarctica and Brazilian Style imports products, and product placement for content creation.
