Sydney FC has secured another landmark partnership, joining forces with one of Australia’s most beloved brands, Arnott’s, which will feature on the back of the Sky Blues’ Men’s shorts for the remainder of the Isuzu UTE A-League season.
Arnott’s are custodian of some of Australia’s most loved and recognised food brands—including Arnott’s, Tim Tam, Shapes, Scotch Finger, Monte Carlo, Vita-Weat, and Snack Right and are set to make their mark on football.
Sydney FC CEO Mark Aubrey welcomed Arnott’s to the Sky Blues family and looked forward to a long relationship.
“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC.
“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter,” he said.
“We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.
“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”
Sydney FC and Arnott’s will collaborate on a special content series focused on the ‘Arnott’s Moments Matter’ campaign across the Arnott’s snacking portfolio, with Snack Right and Vita-Weat at the centre of the activation.
Arnott’s Group CMO Jenni Dill also shared her excitement about the partnership, highlighting the synergy between the two organisations.
“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices.
“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”
In addition to appearing on the back of Sydney FC’s men’s shorts, Arnott’s will be unmissable with LED branding on matchdays, ensuring high visibility throughout the remainder of the season.
This partnership marks yet another significant step in Sydney FC’s brand alignment following the recently announced link-ups with Guaraná Antarctica and WHEN Fertility.
