Sydney FC are proud to welcome Australia’s leading mobile and internet challenger brand, More, as the club’s Official Telecom Partner for the 2025/26 season.
Renowned for delivering innovative, easy data solutions to customers across the country, More will bring their fresh and dynamic approach to Sydney FC’s corporate family in a multi-faceted partnership that will place their brand at the heart of the Sky Blues’ match day experience.
Founded in 2013 by brothers Andrew and Richard Branson (not that Richard Branson), More has grown into one of the fastest-rising names in the telco industry. With a customer-first focus and a reputation for value, they deliver SIM-only mobile plans, high-speed nbn®, and business-grade internet and phone services to homes and businesses across Australia.
The partnership kicks off in style, with More to feature on the sleeve of Sydney FC’s playing kit for the highly anticipated friendly clash with global sensations Wrexham AFC on Tuesday 15 July at Allianz Stadium.
Wrexham’s international popularity, fuelled by the hit “Welcome to Wrexham” docuseries, makes the fixture a perfect launchpad for the collaboration.
Throughout the season, More will be strongly represented across Sydney FC’s A-League Men’s and Women’s home matches, including match day branding, half-time activations, and Sydney FC Fan Zone experiences.
The partnership also extends into premium spaces with branding in the exclusive Tunnel Club and Club House areas, and across official Sydney FC Membership communications and merchandise.
Sydney FC Members and fans will be able to enjoy exclusive discounts and promotions from More, adding extra value to their Sky Blue experience.
Sydney FC CEO Mark Aubrey welcomed the partnership and said it was a major boost for the club and its supporters.
“We’re thrilled to welcome More as our Official Telecom Partner. It’s fantastic to have one of Australia’s leading mobile and internet challenger brands on board,” he said.
“This is a great win for Sydney FC and for our Members and fans, who will benefit from More’s innovative approach and exclusive offers.
“We’re looking forward to a successful first collaboration and building a strong, long-term relationship.”
More’s credibility in the industry is underlined by their recent accolades, including being named in the Australian Financial Review’s Fast Company List, winning Finder’s ‘Telco Innovation’ award in 2024, and being crowned ‘Start-Up of the Year’ and ‘Best MVNO Industry Collaboration’ at the global MVNO World Congress Awards.
Andrew Branson, Founder and CEO of More, said: “This partnership with Sydney FC marks a pivotal moment in our brand journey, being our first step into the world of sport with our refreshed look and renewed energy.
“Sydney FC’s passion, professionalism, and commitment to community align perfectly with who we are and where we’re headed.
“Together, we’re proud to deliver more football for your world — celebrating every goal, every fan, and the future of this great game.”
Sydney FC look forward to working closely with More to deliver exciting experiences for fans and ensure the Sky Blue family stays better connected than ever before.
