Sydney FC is proud to announce a landmark two-season partnership with Sony Australia, which will see the global technology giant become the Membership Partner and exclusive Audio Partner for the club.
This strategic collaboration, which runs through the next two Isuzu-UTE A-League Men’s seasons and offers extensive branding and activation opportunities for Sony.
Sydney FC CEO Mark Aubrey expressed his enthusiasm for the partnership: “We are delighted to welcome Sony Australia to the Sydney FC family,” he said.
“Sony is a globally recognised and trusted brand, and this partnership allows us to leverage their expertise in audio technology to enhance our matchday experience for fans.
“We are particularly excited about the opportunities to collaborate on community initiatives such as our school holiday clinics, as well as the activation potential around our corporate and matchday offerings.”
David Serafin, Head of Brand and CX at Sony ANZ, shared his excitement:
“Partnering with Sydney FC is a fantastic opportunity for us to connect with passionate football fans and demonstrate our commitment to providing the best audio and entertainment experiences.
“We look forward to creating exciting matchday activations and engaging with the local community through initiatives like the school holiday clinics.
“We believe this partnership will allow us to showcase our products in an innovative way, while supporting the growth of football in Australia.
“The two-season partnership ensures Sony Australia will play a key role in enhancing both the fan and community experience for Sydney FC.”
Sony will enjoy LED advertising at Sydney FC’s home matches at Allianz Stadium, pre-game television commercials, big-screen advertising during matches, and prominent social media visibility, particularly around the club’s E-League involvement, with posts marked as “sponsored by Sony Australia.”
Sony will also have the ability to host activations around the stadium, including hosting gaming competitions at selected home matches in the corporate hospitality area further enhancing brand exposure for Sony among the club’s loyal fan base.
