Sydney FC has agreed a new three season partnership with global sportswear giant Under Armour and will continue to wear playing strips and uniform made exclusively for Sydney FC.
The Sky Blues are lucky to be one of the world’s only clubs to have their kit specifically designed and built with their own identity and city in mind.
Since the launch of the partnership in July 2019, Under Armour have taken into account Sydney FC’s brand uniqueness and modelled their distinctive designs on the ‘built for Sydney’ concept.
Sydney Opera House ceramic roof tiles have been sublimated into the designs in various forms and on numerous occasions, while the conceptualisation of the Sydney skies has had a major influence on the design colours.
The iconic motto ‘Sydney Is Sky Blue’ has also been a regular feature on the back of each jersey.
Sydney FC Chief Executive Adam Santo praised Under Armour’s commitment to providing Sydney FC players and Members with custom-made kits and is pleased to be continuing a strong partnership with the world leading sports brand.
“Under Armour are a premium brand and despite significant interest from other parties we value our great partnership and are delighted to be continuing for another three seasons,” he said.
“Under Armour have really bought into what it means to be part of the Sydney FC family and represent this great city.
“We are extremely fortunate to have partner who values our relationship to this extent and is prepared to go above and beyond to produce bespoke jerseys for our club.”
Under Armour Managing Director Australia and New Zealand Fernando Reani said: “We had no hesitation in renewing our partnership with Sydney FC.
“Collaborating with Sydney FC on the ideation, design and production of their iconic Sky Blue kits continues to be a great honour for us as they represent the fabulous city of Sydney. This partnership enables us to provide performance solutions for the players, while emotionally connecting with the fans”
“We have enjoyed being on this journey so far with the club, in particular as they have built their fanbase for the women’s squad which has dominated the comp this season. We look forward to another three years of bringing “Protect this House” to life through the teams, club members and fans”.
The signing of the partnership extension will make Under Amour the longest serving apparel partner in Sydney FC’s history by extending the agreement to seven years.