Sydney FC and Westfield have today announced a new partnership that brings together Sydney FC and the city’s most visited destinations to connect millions of Members, fans and customers through football.
Westfield is now Gold Partner of the Sky Blues across both the A-League Men’s and Women’s teams, with the Westfield brand taking pride of place on the front of Sydney FC’s A-League Men’s playing shorts from the 2026-27 season Westfield will also feature on the training apparel of both teams.
The partnership spans five of Sydney’s most iconic Westfield destinations, including Westfield Bondi Junction, Westfield Eastgardens, Westfield Miranda, Westfield Sydney and Westfield Warringah Mall. Together these destinations welcome more than 90 million visits every year.
Combined with Sydney FC’s passionate community of Members and fans, the partnership takes the Sky Blues beyond the stadium and into the everyday lives of millions of Sydneysiders, connecting people where they live, shop and spend time at their local Westfield.
Westfield customers and retailers will gain access to thousands of Sydney FC tickets, exclusive stadium experiences and money-can’t-buy match day moments throughout the season.
Sydney FC will bring the club directly into Westfield centres, with planned activations including player meet-and-greets, Sky Blue centre takeovers on game weeks, junior football experiences and retail offers for Members and fans, giving young supporters the chance to meet their heroes close to home.
Westfield will also have a major presence across Sydney FC match days and the club’s digital and social channels.
Sydney FC Executive Vice Chairman Sebastian Gray said the partnership was one of the most significant in the club’s history.
“This is two of Sydney’s biggest brands coming together, and the reach is enormous,” Gray said.
“Westfield connects with millions of Sydneysiders every week. Sydney FC has one of the most passionate fan bases in Australian sport. Put them together and you have a partnership that can take this club further into the heart of the city than ever before.
“Seeing Westfield on the front of our shorts is a statement. But what excites us most is connecting our players with families and fans in Westfield destinations and bringing Westfield customers to the stadium.
“Sydney FC belongs to the whole city. This partnership means we can show up where Sydneysiders live their lives, every day of the week, not just when the whistle blows.”
Scentre Group Director of Customer Experience and Operations, Antoni Martinez said the partnership would give Westfield customers new ways to connect with football and the Sky Blues.
“Our Westfield destinations are located in the heart of the communities we serve and are visited by millions of customers every year. Many of these customers are also passionate about football.
“This partnership with Sydney FC enables us to bring unique and exciting experiences to five of our Westfield destinations in Sydney through player meet and greets, events and activations that our customers will really value and be excited by.
“We’re looking forward to joining the Sydney FC community and delivering exclusive experiences for Westfield customers.”
The partnership begins ahead of Sydney FC’s 2026-27 A-League season.
