Sydney FC has renewed its partnership with More Telecom, with the Australian telecommunications provider continuing as the club’s Official Telecom Partner throughout the A-Leagues 2026-27 season.
The renewal builds on a successful relationship and sees More expand its presence across Sydney FC’s Men’s, Women’s and community football programs, while delivering exclusive benefits to Members and fans.
More Telecom branding will feature on the back of Sydney FC’s playing shorts during the club’s blockbuster international friendly against English Premier League side Tottenham Hotspur later this month.
Fans will also continue to see More presence throughout Allianz Stadium and at Sydney FC Women’s home matches via LED signage, television commercials, static branding and media wall exposure.
Members will receive exclusive discounts and offers from More, with the company’s branding appearing on Sydney FC Membership cards and lanyards.
The company will become a partner of Sydney FC’s Holiday Programs and Skills Training Clinics, with branding featured across participant apparel and at program venues from January through to June 2027.
Sydney FC General Manager Commercial & Marketing Matt Pound said the club was excited to continue building the relationship.
“We’re thrilled to be extending our partnership with More and continuing what has been a fantastic relationship for both organisations,” he said.
“More shares our commitment to delivering genuine value to our Members and supporters, while also investing in the growth of football through our Sky Blue Pathways programs and community initiatives.
“Their increased involvement across our club, from our blockbuster Tottenham Hotspur fixture through to our grassroots development programs, demonstrates a real commitment to Sydney FC and we’re looking forward to achieving even more together throughout the 2026-27 season.”
More’s Chief Growth Officer, Rick Van Emmerick said the company was proud to continue supporting Australia’s most successful professional football club.
“Renewing our partnership with Sydney FC was an easy decision for us. The club’s passionate Members, strong community focus and commitment to excellence align perfectly with More ‘s values.
“We’re excited to continue rewarding Sydney FC Members with exclusive offers while supporting the club both on and off the pitch, from the excitement of the Tottenham Hotspur match through to helping inspire the next generation of footballers via the Sky Blue Pathways programs.
“We look forward to another successful season together and to creating even more memorable experiences for Sydney FC supporters.”
The partnership will also include player appearances and collaborative content opportunities.
More will enjoy premium matchday hospitality experiences across selected A-League fixtures and the highly anticipated clash with Tottenham Hotspur at Allianz Stadium.
ABOUT MORE
www.more.com.au
Founded in 2013 by Andrew and Richard Branson, More is a premium Australian provider of nbn®, mobile and business connectivity services.
More offers simple, reliable solutions for homes and businesses, from SIM-only mobile plans and high-speed nbn® to enterprise-grade Ethernet.
Through its strategic alliance with Commonwealth Bank, More provides eligible customers with access to exclusive pricing while maintaining a focus on quality, service and performance.
More is also committed to creating meaningful impact through community partnerships and customer initiatives, including support for Pancare Foundation, Small Change Big Change and Sydney FC’s grassroots and pathway programs.
