Sydney FC has signed a new Premium Partnership with Mega Rewards, which will see the innovative rewards platform become the back-of-shorts partner for both the Sky Blues A-League Men’s and Women’s teams for the remainder of the 2025–26 season.
Mega Rewards will also feature on the Sky Blues’ kit for the club’s blockbuster off-season clash with Tottenham Hotspur at Allianz Stadium in July.
The partnership is centred on delivering unforgettable and money-can’t-buy experiences, with Sydney FC and Mega Rewards collaborating to place a range of exclusive opportunities on the Mega Rewards platform.
Supporters will have the chance to access enhanced matchday experiences at Allianz Stadium such as sitting pitchside, watching the warm-up from exclusive vantage points, enjoying premium hospitality upgrades, touring the changing rooms, meeting players post-match, or even watching a game alongside a Sydney FC legend.
Beyond matchdays, Mega Rewards members can unlock once-in-a-lifetime moments at Sky Park, Sydney FC’s state-of-the-art Centre of Excellence, including personal skills sessions with players, coaching experiences with Sydney FC’s Head Coach, exclusive training viewings, lunches with the squad, player dinner events and 5-a-side football experiences.
Corporate box packages, signed jerseys and VIP access to major fixtures will further elevate the offering, ensuring Members and fans are closer to the club than ever before.
Sydney FC GM Commercial and Marketing Matt Pound said the partnership reflects the club’s ongoing commitment to innovation in fan engagement.
“We’re thrilled to welcome Mega Rewards as a Premium Partner of Sydney FC, particularly with a partnership built around delivering truly unforgettable experiences,” he said.
“Our Members and fans are at the heart of everything we do, and this collaboration allows us to reward their passion with access to moments that very few fans get to enjoy.
“From behind-the-scenes access and player interactions to premium matchday hospitality, Mega Rewards provides a fresh and exciting way for fans and general sports lovers to deepen their connection with Sydney FC while creating lifelong memories.”
As part of the agreement, Mega Rewards will receive Premium Partner status with strong brand visibility through on-kit placement, matchday signage and activations, along with digital and content integration across Sydney FC channels.
Launched in August 2025, Mega Rewards has rapidly expanded its footprint across Australian sport, securing major partnerships with Adelaide United, Adelaide 36ers, Perth Wildcats, Tickford Racing and bpAdelaide500 ($50k bounty).
The partnership with Sydney FC, the most successful club in A-League history, marks a strategic expansion into the eastern states as Mega Rewards accelerates its national growth strategy.
While the platform currently centres around premium sporting experiences, the next iteration of Mega Rewards will see the brand expand into premium international lifetime experiences, further redefining the rewards landscape.
