Sydney FC has today welcomed leading digital gifting and payments platform Prezzee to the Sky Blue family, with the Australian-founded brand joining the club as an Official Partner for the A-Leagues 2026-27 season.
The new partnership will deliver a range of bespoke fan-focused initiatives during key gift-giving periods thanks to Prezzee’s digital gift card platform.
Prezzee enables customers to send personalised digital gift cards from hundreds of the world’s most celebrated brands, making gifting seamless, secure and instant.
Sydney FC Executive Vice-Chairman Sebastian Gray said the club was delighted to align with one of Australia’s pioneering technology brands. “We’re thrilled to welcome Prezzee as a Sydney FC partner and to be working alongside a company that has transformed the gifting experience through innovation and technology.”
“Prezzee has established itself as a leader in the digital gifting market by making gift giving more personal, flexible and convenient.”
“It’s a forward-thinking approach which aligns strongly with our own ambitions as a football club. Together we’re looking forward to engaging our Members and fans with exciting campaigns throughout the season during some of the biggest gift-giving moments of the year.”
The one-year agreement, which includes an option for extension into a further two seasons, will see the Prezzee logo feature on the front of Sydney FC’s shorts for the first time during next Wednesday’s blockbuster international friendly against Tottenham Hotspur.
The logo will then feature on the back of the shorts for both the club’s A-League Men’s and A-League Women’s teams throughout the A-Leagues 2026-27 season.
Craig Smith, Group CEO of Prezzee, said the partnership presents an exciting opportunity to connect with one of Australia’s most passionate sporting fanbases.
“Sydney FC has built an incredibly loyal community and we’re pleased to partner with one of
Australia’s leading football clubs”, said Smith.
“Whether you’re celebrating a significant occasion or simply want to turn an everyday moment into a lasting memory, Prezzee makes it easy to send a thoughtful gift in seconds. We believe that with every gift exchanged, we create a world a little more connected, a little more generous, and a little more human.”
“We are looking forward to bringing that experience to Sydney FC Members and supporters throughout the season and co-creating a range of bespoke initiatives that speak to the Sky Blue family.”
The partnership between Prezzee and Sydney FC begins immediately, with Prezzee’s first on-field branding to debut during Sydney FC’s glamour clash with English Premier League side Tottenham Hotspur at Allianz Stadium in Sydney on Wednesday.
About Prezzee
Prezzee is a global leader in digital gifting and payments with over 1,500 brand partners worldwide. Prezzee’s mission is to change lives through the power of giving – its borderless payment technology helps people connect with one another and create memorable moments that truly matter. Founded in Australia almost 10 years ago, Prezzee operates in the United States of America, Canada, United Kingdom, Australia, and New Zealand. To learn more about Prezzee, visit: www.prezzee.
