Sydney FC Sign Principal Westfield W-League Partner


Sydney FC have signed De Lorenzo Haircare as their Westfield W-League principal partner for two seasons, the club announced today.

In becoming the Sky Blues Westfield W-League principal partner, the De Lorenzo Haircare logo will appear on the front of the girls playing shirts and polos, as well as branding exposure at matches and hospitality inclusions.

De Lorenzo Haircare are one of Australia’s largest producers of haircare products and have been loyal supporters of Sydney FC for a number of years.

Having originally become the shorts and sleeve sponsor of the Sky Blues Westfield W-League team in season 2013/14, De Lorenzo also signed a two year deal to become the W-League side’s back of shirt sponsor at the start the 2014/15 season while also joining the Hyundai A-League corporate scene in November 2014 as back of shorts sponsors. 

Sydney FC Chief Executive Officer Tony Pignata said he was pleased to have De Lorenzo continue their long standing support of the Sky Blues.

“I’m pleased to have De Lorenzo expand on their support of Sydney FC,” Pignata said.

“De Lorenzo have been fantastic supporters of the Sky Blues for a number of years and to have them further involved in our Westfield W-League team is fantastic.”

Chris de Lorenzo, Director of De Lorenzo Haircare, said he was looking forward to another successful two years with Sydney FC’s Westfield W-League team following their Grand Final appearance in the 2015/16 season.

“I’m pleased that De Lorenzo will continue to be a part of the Sydney FC corporate family,” he said.

“I’ve very much enjoyed our involvement with the Westfield W-League team and I’m glad that we’re able to build on our support of women’s football.

“After making the Grand Final this season I’m very much looking forward to the two years ahead.”

Sydney FC are next at home, in the Hyundai A-League, against Perth Glory at Allianz Stadium on Sunday 10 April (kick off 5pm). 

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