Sydney FC partner Labour Connect have agreed a new deal to become the Sky Blues’ back of shorts sponsor for the rest of the season, starting at Saturday night’s Sydney Derby.
The upgraded A-League Men’s agreement, which includes Finals Series, follows a successful match day partnership at the first Sydney Derby in front of nearly 35,000 fans in November.
The Sydney-based recruitment specialists will receive a range of new benefits allowing them to broaden their brand awareness with Sydney FC’s huge fanbase and connect with the Sky Blues thriving business network.
“We are proud that we could provide and demonstrate value early in our partnership and it has led to another fantastic opportunity for Labour Connect to increase their investment with our club,” said Sydney FC Chief Executive Officer Adam Santo.
“We look forward to working with Adam and Alex to continue to grow their presence and help their journey as a very prosperous labour business.”
Labour Connect’s growth has allowed them to expand into Victoria and they remain true to their community values with plans to gift Sydney FC match experiences to kids at grassroots clubs Arncliffe Aurora and Banksia Tigers, who they sponsor in the St George region.
“We’ve had a great experience in partnership with Sydney FC and are excited to be broadening our involvement with the club,” said Labour Connect Directors Adam Jomaa and Alex Wehbe.
“Our recent growth has been boosted by working alongside Adam (Santo) and his team and we are looking forward to connecting with more people across the Sydney FC family.”
Labour Connect specialise in recruiting blue collar and white collar staff for the Sydney construction, engineering, warehousing, aviation, logistics and manufacturing sectors and are a business which has a great vision for future expansion.