Sydney FC Sign Bulova Partnership

Sydney FC has signed a major partnership with leading watch brand Bulova Watches for remainder of the Isuzu UTE and Liberty A-League 2023-24 seasons.

Bulova’s logo will feature proudly on the back of Sydney FC’s Men’s shorts for all of the Sky Blues matches until the end of the current campaign.

The partnership will also see the watchmaker’s brand appear on Sydney FC’s social, digital and match day outputs for both the Men’s and Women’s remaining fixtures, including team line-ups.

Bulova will also receive content and marketing exposure to Sydney FC’s vast Membership and fanbase.

Sydney FC Chief Executive Officer Mark Aubrey was thrilled to have Bulova join the Sky Blues corporate family.

“We are delighted to be welcoming Bulova Watches as a new and very valuable addition to our growing corporate family,” he said.

“Bulova are a premium and traditional watch brand who use precision technology in search of excellence and their outlook aligns extremely well with our own.

Sydney FC CEO Mark Aubrey with Bulova Head of Marketing Jae Lee

“Our partnership announcement is well-timed, naturally, with all eyes on a highly exciting race for the Championship and Premiers Plates in both the Men’s and Women’s competitions.”

Bulova, Head of Marketing Jae Lee believes Sydney FC are the perfect partners for their brand.

“Sydney FC set high standards and are the most renown and successful football club in Australia,” he said.

“They continually seek high performance which is a value we share making this partnership a natural fit.

“We look forward to showcasing our technologically advanced and traditional watches with the Sydney FC squad, Members, and fans.

“We hope this can be the beginning of a long and successful partnership between our two brands and we are excited for what lies ahead.”

Bulova Watches will also receive match day partnership benefits for the Sky Blues’ crucial Liberty A-League clash with Adelaide United at Leichhardt Oval on March 24th, including ball presentation and coin toss duties.