Sydney FC is delighted to welcome Naked Wines as a new club partner for the 2025/26 season, bringing together two communities united by passion, authenticity, and creativity.
Naked Wines is an innovative online wine retailer that connects everyday wine lovers directly with talented, independent winemakers from right around Australia and New Zealand.
By cutting out the traditional middlemen, Naked Wines empowers customers—known as Angels—to support winemakers upfront, helping them craft unique, high-quality wines at fair prices.
Through the partnership, Sydney FC Members will receive exclusive discounts on Naked Wines’ premium range, giving the Sky Blue family the chance to discover new, independent winemakers while enjoying great value.
Sydney FC’s General Manager – Commercial & Marketing Matt Pound said the collaboration celebrates quality and community in equal measure.
“We’re thrilled to welcome Naked Wines to the Sydney FC family,” Pound said.
“Like us, they’re driven by passion and authenticity, and an enthusiasm to connect and engage with their people directly.
“It’s great to be able to reward our valued and loyal Members with these discounts and I’m sure they will love having access to their incredible wines.”
Naked Wines’ CEO Paul Connell said: “We love bringing communities together, whether it’s over a glass of wine or a Sydney FC match.
“This partnership means fans can explore top independent wines, support local winemakers directly, and enjoy exceptional value too: what a trifecta.
“And of course, every great win deserves a great toast.”
The partnership will also see joint activations throughout the season, including giveaways and curated experiences for Members.
