Sydney FC is launching The Collective by Sydney FC, a new premium business networking and engagement platform designed to connect organisations and business leaders through the power of football.
Launching ahead of the A-League 2026-27 season, The Collective will bring together like-minded businesses through a structured calendar of exclusive corporate events, matchday entertainment and unique behind-the-scenes Sydney FC experiences.
The new initiative has been created to provide members with opportunities to develop meaningful relationships, build stronger connections within Sydney FC’s wider corporate community, and enjoy unique experiences through the club.
As part of the launch, Sydney FC has partnered with Andrew Towner, Founder of The Corporate Collective, who will work alongside the club to help deliver and grow the new business network.
Towner has spent the past several years developing a successful business network within the NRL, with a focus on creating meaningful connections and tangible commercial opportunities for its members.
He will now bring that experience and relationship-led approach to Sydney FC as The Collective establishes a new business community around the Sky Blues.
Sydney FC GM Commercial and Marketing Matt Pound said The Collective would create another way for businesses to engage with the club and, importantly, with each other.
“The Collective is about bringing together ambitious businesses and people who see the value in building strong, genuine relationships,” Pound said.
“Sydney FC already has an incredibly diverse corporate network and this gives us an opportunity to connect those businesses in a much more structured and meaningful way.
“Football is a fantastic vehicle for bringing people together, but we want The Collective to go beyond matchday. It will be about creating connections, opening doors and providing experiences that our members genuinely value throughout the year.”
Andrew Towner said he was excited to bring The Corporate Collective model and philosophy to Sydney FC.
“The strongest business communities grow over time through shared experiences and trust. That’s what we want to create with the collective by Sydney FC,” Towner said.
“Our focus will be on understanding every member’s business, who they want to meet and where we can help create genuine opportunities for them.
“Sydney FC has an outstanding brand, a fantastic corporate community and a passionate network around the club, so there is enormous potential to bring those people together and create something really valuable.”
The Collective will offer Premium and Standard membership packages, providing businesses with different levels of access to the Sydney FC network.
The Premium Package is centred around exclusive access and money-can’t-buy experiences, allowing members and their guests to get closer to Sydney FC throughout the season.
The Standard Package provides an entry point into The Collective and an opportunity for businesses to begin their partnership journey with one of Australian football’s most recognisable sporting brands.
Both packages will connect members to a structured program of business events, Sydney FC experiences and opportunities to engage with the wider Corporate Collective network.
Businesses interested in joining The Collective are encouraged to speak with the Sydney FC team about their organisation, the people and businesses they would like to connect with over the next 12 months, and how The Collective can help create those opportunities.
Sydney FC and the Corporate Collective look forward to building a vibrant, trusted business community together.
To find out more about the collective by Sydney FC or discuss membership opportunities, please contact the Sydney FC team – chris.acaster@sydneyfc.com
