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Sydney FC Extends Under Armour Partnership To 10 Years

Sydney FC is proud to announce the extension of its long-standing partnership with global athletic performance brand Under Armour.

The new three-year agreement will see the two organisations reach a decade of collaboration – one of the longest apparel partnerships in Australian football.

Running from 1 July 2026 to 30 June 2029, the renewed deal continues Under Armour’s role as Official Premium Partner, Apparel Supplier and Footwear Partner across all Sydney FC teams – including A-League Men, A-League Women and the full boys’ and girls’ Academy pathway.

Over the past seven years, the partnership has supported one of the most successful eras in club history, with Sydney FC lifting 10 major trophies across the A-Leagues.

The extension also formalises a new collaboration with ISC Sport to enhance production capabilities, elevate product innovation and streamline kit delivery across the club.

Sydney FC Head Coach Ufuk Talay & Captain Rhyan Grant celebrate Under Armour apparel extension to 10 years.

Sydney FC Executive Vice Chairman Sebastian Gray said the extension reflects deep alignment and shared ambitions.

“Our 10 year commitment with Under Armour shows the strength, trust and confidence we have in our partnership.

“Under Armour has been a huge part of our success, and with ISC supporting production and delivery, we now have a stronger platform to innovate and provide the very best merchandise, performance gear and experience for our players and fans.

“We are thrilled to be building on this relationship for another three seasons as we head into an exciting future together.”

Under Armour Australia Country Manager and Head of Sales South APAC Fernando Reani agreed the 10-year milestone reflects the strength and trust built between the organisations.

“Sydney FC is the biggest club in Australia, with an unmatched commitment to performance and ambition.

Sydney FC Executive Vice-Chairman Sebastian Gray (centre), Under Armour Australia Country Manager and Head of Sales South APAC Fernando Reani (left) and CEO of ISC Jason Schulman (right), with Sydney FC players Tori Tumeth and Wataru Kamijo.

“Supporting the Sky Blues, from elite squads through to the Academy, has always been about helping athletes at every level perform at their best.

“We’re proud to continue that journey for another three years.”

Jason Schulman, CEO of ISC, said: “It is incredibly exciting for ISC to be involved in this extended partnership.

“Combining Under Armour’s global performance brand with our manufacturing and supply-chain capabilities creates a powerful platform to deliver premium, innovative products for every Sydney FC athlete and fan.

“We look forward to contributing to this next era of excellence for the Club.”

Under Armour will continue to hold naming rights to the Under Armour Sydney FC Cup, Australia’s premier underage elite pathway tournament, reinforcing the shared commitment to developing the next generation and expanding grassroots opportunities for young footballers.

The partnership extension continues a trusted, values-led relationship and positions all three parties to deliver world-class product, support and innovation across the 2026/27, 2027/28 and 2028/29 A-Leagues seasons.

Sydney FC’s Under Armour 25/26 kits are available now via the Sydney FC online store, the Under Armour website, Under Armour Macquarie Brand House and select rebel stores.

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