Sydney FC have signed a new multi-year partnership with GAC Australia, with the global automotive manufacturer joining the Sky Blues as a Premium Partner and Official Automotive Partner of the club.
The agreement which stretches over three seasons, will see GAC branding feature prominently across Sydney FC’s A-League Men’s, A-League Women’s and Academy playing and training kits, with the company taking over the right sleeve position across the club’s football programs.
The partnership will also include extensive match-day activations at Allianz Stadium, fan engagement experiences, player appearances, community initiatives through the Sky Blue Pathways program and digital content collaborations across Sydney FC’s platforms.
With close to three decades of expertise, GAC is one of China’s leading mobility and technology companies, with a strong focus on innovation, electric vehicle technology and smart mobility solutions.
The company recently expanded into the Australian market with a range of new energy and passenger vehicles.
Sydney FC Executive Vice Chairman Sebastian Gray said the partnership represented another major commercial step forward for the club.
“GAC are an ambitious and innovative global automotive company and we are delighted to welcome them to the Sydney FC family as a Premium Partner,” Gray said.
“This partnership is about far more than branding. Together we want to create meaningful experiences for our Members, supporters and wider football community through exciting activations, content and engagement opportunities.
“We are particularly pleased to align with a company that shares our ambition, forward-thinking mindset and commitment to growth, innovation and long-term success.
“Their investment across our Men’s, Women’s and Academy programs demonstrates genuine belief in the direction of Sydney FC and we are excited about what we can achieve together over the coming years.”
GAC International Australia Chief Executive Officer, Kevin Shu said “Sydney FC is one of the biggest and most respected sporting brands in Australia and we are extremely proud to become a Premium Partner of the club.”
“At GAC we are passionate about innovation, performance and connecting with communities, and we see many similarities between our organisation and Sydney FC’s vision for the future.
“This partnership gives us an exciting platform to introduce the GAC brand to Australian football fans while supporting the growth of the game from grassroots through to the professional level.
“We are looking forward to building a long-term relationship with Sydney FC and creating memorable experiences for supporters both on and off the field.”
As part of the agreement, GAC will also support Sydney FC’s Sky Blue Pathways community initiatives, including Holiday Clinics and grassroots development programs, with vehicle displays, activations and supporter engagement opportunities planned throughout the season.
The partnership will officially commence immediately ahead of the upcoming 2026/27 season.
