Hyundai A-League First As Sydney FC Expand Community Commitment


*Header photo: Sydney FC Fan Development Officer for St. George, Billy Kirk (left)

Sydney FC is expanding its commitment across the Sydney football community in a Hyundai A-League club first, by appointing six dedicated fan development officers across each of the club’s major regions within its footprint.

This huge investment in the club’s community strategy aims to grow the Sky Blues fanbase through increased local touchpoints over the coming years, with a key focus of the partnership looking at fostering relationships with the local football fraternity, helping junior player development and developing fans for the Hyundai A-League and Westfield W-League.

The Sky Blues have already appointed their first three fan development officers, with Billy Kirk representing St. George, Enzo Sansone representing the South Coast and Taylor Cahill representing North Sydney.

The trio are expected to be joined by a further three officers representing the City and East, Sutherland and Inner West by the end of the year, as the expansion allows the Sky Blues to run community-based holiday clinics and skills training programs, in partnership with each of the club’s local association partners 50 weeks a year, giving the Sky Blues a year-round community presence.

Fan Development Officers Story

Sydney FC Chief Executive Officer Danny Townsend hailed the expansion and welcomed the Sky Blues’ new fan development officers.

“Sydney FC have a strong focus on our football community and this expansion will allow us to further foster our relationships on a daily basis,” he said.

“We’ve nurtured a number of young footballers at our successful Holiday Clinics and Skills Training programs already, these appointments will allow us to expand on that and provide us with the opportunity to deliver even more football programs to the grassroots which down the track will generate a new generation of Sky Blue fans for the club.

“We want our new stadium filled with Sky Blue Members and this community program commitment will go a long way to fulfilling that.” 

Taylor Cahill Fan Development Officer

Sydney FC’s development officers will oversee the club’s programs with each association and develop relationships at a club level within each region.

Furthermore, they’ll deliver a range of opportunities for the participants of the game within those regions at our Hyundai A-League and Westfield W-League games, and throughout the club’s football season, including links to the Sydney FC elite pathways.

For more information on the partnered Holiday Clinic and Skills Training programs running with each association already, please visit here.


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