Australian menswear retailer CONNOR teams up with Sydney FC, joining the club as its Official Off-Field Style Partner in a two-year partnership that brings sport and style together for fans across the nation.
For millions of Australian men, CONNOR is already their trusted outfitting destination. From suits to shorts; work or play, CONNOR has the Aussie man covered. Now the brand is being trusted to dress the A-League’s largest club, outfitting Sydney FC’s first team, coaching staff and club officials in sharp suiting and fashion outfits for every moment off the field, from matchday arrivals to club functions and more.
Sport has always been part of Australian culture, and its influence is increasingly shaping the way we dress, with club pride extending beyond the field and into everyday style. Bringing together one of Australia’s leading menswear retailers and the A-League’s largest club, the partnership taps into the growing crossover between football and fashion, reflecting something CONNOR has long understood about its customers: Australian men live and breathe sport, and looking good is just as important off the field as it is on it.
Footballers have become some of the most watched dressers in the world. From Premier League to the A-League, the walk from team bus to dressing room is now a moment fans screenshot, share and shop.
This season, the Sydney FC squad makes that walk in CONNOR. Professional footballers are built differently with strong legs, broad shoulders and athletic frames. Cut in a broad range of fits and sizes, CONNOR is built on the belief that style isn’t reserved for the few. Every guy deserves clothes that fit, look sharp and with the confidence to walk in like he owns the place and belongs there.
RHYAN GRANT – SYDNEY FC CAPTAIN
“Matchday is obviously all about the football, but how you turn up still matters. When you look good, you feel good, and it’s great to have CONNOR making sure the boys are looking sharp when we arrive at games,” Grant said.
“We’ve got plenty of different shapes and sizes in the squad, so having a brand that caters for everyone, including footballers with different builds, is a big plus.
“Whether it’s travelling away, attending club events or arriving at Allianz Stadium, we’re looking forward to wearing CONNOR and representing Sydney FC in style.”
Beyond the wardrobe, the partnership will come to life through matchday activations, player appearances, in-store experiences and exclusive fan offers, creating new ways for supporters to connect with the club.
With more than 200 stores across Australia & New Zealand CONNOR has built its reputation on making contemporary menswear accessible to everyday men.
CONNOR’s GENERAL MANAGER, MARC MILLER
“CONNOR offers versatile style for every man, and our customer is part of Australia’s sporting culture. He’s at the game on the weekend, he’s following his team all season, and he wants clothes that work for his lifestyle. Sydney FC, the biggest club in the A-League, choosing to partner with us allows CONNOR to now meet him at the game.”
“This partnership is also about investing in Australian football. We want to help the local game keep growing as Australia’s truly national sport, and to back the clubs, players and communities that make it what it is.”
MATT POUND – SYDNEY FC GENERAL MANAGER COMMERCIAL AND MARKETING
“We’re delighted to welcome CONNOR as our Official Off-Field Style Partner for the next two seasons, bringing together two brands with a strong connection to football fans and communities across Australia,” Pound said.
“CONNOR shares our belief that everyone should be able to look and feel their best, and their extensive range of contemporary, affordable menswear makes them a great fit for our players, coaches and staff.
“Importantly, this partnership goes beyond outfitting the team. We’re looking forward to working together on matchday activations, player appearances, in-store experiences and exclusive offers that will bring our Members and fans even closer to the club.”
Looking ahead, CONNOR and Sydney FC are bringing the club’s identity together with CONNOR’s approach to everyday menswear, to give fans a new way to show their support beyond gameday.
